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About HOMEX

The official exhibition for discounts and direct sales of kitchens, windows, doors and their equipment — real discounts, direct from the makers, with free entry.

Our Story

HOMEX began as a compact event in Nasr City, built on one idea: people finishing a new home should not spend months chasing scattered suppliers. Bring the makers into one hall, selling direct at exhibition prices, and let homeowners compare, negotiate and buy in a single visit.

Seven editions on, the idea holds. Kitchens, bathroom units, doors and windows, lighting, dressing rooms, furniture, ceramics, houseware and interior finishes — sold by the companies that make them, side by side under one roof.

HOMEX logo mark
HOMEX exhibition — officials at the opening ceremony

About HOMEX

HOMEX is organized by GreenLand, an Egyptian exhibitions company established in 1997 and the organizer of Ceramica Market and EgyMedica. It is the official exhibition for discounts and direct sales of kitchens, windows, doors and their equipment.

The 7th edition runs 19–22 November 2026 at the Egypt International Exhibition Center in New Cairo — a new venue for this cycle — open 12 PM to 10 PM daily. Entry is free with a QR pass, and Ceramica Market's 19th edition runs in the same venue.

For a homeowner mid-renovation, the case is simple. More than 75 companies sell direct on the floor, across 17,500 square metres. The discounts are genuine exhibition discounts, agreed on the spot, and the people at the stands are the makers and their official agents — so questions about fitting, delivery and installation get straight answers.

For exhibitors, the numbers speak plainly: more than 150,000 attendees each year, most of them actively furnishing or renovating. HOMEX is built for closing sales on the floor — and for the client relationships that continue after the hall empties.

Our Achievements

  • The highest rate of direct, on-the-floor sales of any home exhibition in Egypt.
  • The largest gathering of buyers of ceramics, porcelain and sanitary ware in one place.
  • The largest advertising campaign accompanying a mass exhibition in Egypt.
  • The largest turnout of private business owners.
  • The largest presence of public figures responsible for national projects.
  • Wider reach for exhibiting companies, drawn from a large base of new customers.
  • An opportunity to launch new models and run offers on existing ones.
  • Discounts on new models.

Why HOMEX

HOMEX runs beside Ceramica Market, now in its 19th edition. The pairing works for everyone:

  • Visitors find everything needed to finish a home — from tiles to kitchens — in one place.
  • Stronger sales for kitchen and dressing-room companies.
  • New client relationships that continue after the exhibition closes.
  • Open competition between companies, which sharpens designs and prices in the visitor's favour.
  • The full breadth of the field on display, from door hardware to complete kitchens.

The HOMEX advertising campaign

Run jointly with the Ceramica Market campaign:

  • Outdoor ads on main roads.
  • TV Ads.
  • Radio Ads.
  • Social media ads (Facebook · Instagram · Google Ads · YouTube).
  • Direct invitations.
  • Advertisements on women's websites and groups.
Our Journey

Seven Editions, One Mission.

From a small Nasr City event to Egypt's largest home exhibition.

2019
First edition
2020
25 partners
2021
CICC venue
2022
50 brands
2023
85K visitors
2024
100+ partners
2026
7th edition
Be part of it

Reserve your free visit.

Registration takes under a minute. Entry is free with your QR pass.

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